Put Your Intuition Into Action
Goal
To break free of conventional way to advertise a show
Idea
Let's use the way that secret singers are introduced in the show.
Instagram Stories
Stunt
This stunt is the extension of the social campaign that we plan to run. It will take place in Coachella. The three people who have earned the most votes from the social campaign will be brought out to the stage, and sing a song together as a team. During the interlude, we will let the audience text the fake singer's number. When the second verse starts, three singers will take turns to sing by himself/herself for the grand reveal of their identities.