Think Different and Eat Legal.
Insight
When ordering food delivery, people often stick with their habitual options. However, food delivery doesn’t always have to come from the same restaurants like Domino’s Pizza or McDonald’s. People need more diversity and excitement in their food delivery ordering routine. Legal Sea Foods’ online delivery service provides various fresh and high-quality food options, allowing customers to select the most suitable dish for their dining plans.
Idea
Legal Sea Foods delivers a healthy and fresh dining experience that the rest of the food delivery services don’t offer.
Radio Spot
#00:30 Try Something Different
Vroom (Car arrives)
Ding-dong (Doorbell ringing)
Delivery man: It’s pizza!
Vroom (Car arrives)
Ding-dong (Doorbell ringing)
Delivery man: It’s pizza!
Vroom (Car arrives)
Ding-dong (Doorbell ringing)
Delivery man: It’s pizza!
Narrator: Why does it always have to be pizza? Why not try something different? Maybe it’s time to think a little differently.
Narrator: Go to orderlegalseafoods.com and have a look at over 30 menus that we carry, from North Atlantic Lobster from New England Clam Chowder. Then, simply add what catches your attention to your cart and place your order.
Narrator: Less than 24 hours, freshly caught seafood will arrive at your front door.
Ding-dong (Doorbell ringing)
Door creaking (Door opens)
(Sound of the fresh breeze and ocean wave, a seagull is crying and the wind is blowing)
Enjoy the freshness of the New England Seafood at your own table today. Go to orderleagalseafoods.com now to check out catches of the day and more seafood options.
Narrator: Legal Sea Foods. Think Different and Eat Legal.
Social Campaign
Legal Sea Foods Plans a Stunt to Encourage People to Think Outside the Pizzabox When Ordering Food Delivery.
Legal Sea Foods will place coupon code dispensers in parking lots at multiple Domino’s locations that are close to Legal Sea Foods restaurants. With the coupons, people will be able to receive a 10-50% discount when ordering online. To give back to the local community supporting the brand since the 1950s, Legal Sea Foods will donate 10% of the total proceeds from orders placed using these discount codes to the Greater Boston Food Bank. In addition, Legal Sea Foods will donate an additional $1 for every selfie posted with the coupon dispensers on Instagram and Twitter using the hashtag #EatLegal. With this stunt, Legal Sea Foods hopes to send a message to people that they can add so much more excitement to their table by shifting their traditional food delivery routines.